Meet Brenda: Boredroom product explainer · 2D motion

Boredroom is remote team software that gives every person an AI assistant called Brenda. This explainer lets Brenda introduce the product herself, in her own voice.

Remote leads already have time trackers that show who is online. The film had to explain, in about a minute and a half, why being online is not the same as being productive, and why an assistant that knows the work is different.

1. Brenda tells it

   The fluffy assistant character narrates in the first person: "I know Michael has three things to finish today" and "I know there are two things waiting for you to review."

2. The real product on screen

   Tasks, the review queue, the dashboard, the docs and the people list animate in behind her, so every claim is shown in the actual interface.

3. The problem, made visible

   A running timer and an "Online ≠ Productive?" moment show what clocks cannot tell a lead, then a wall of "Any update?" messages shows the endless check-ins.

4. The payoff

   The whole family of assistants lines up for the title, "Your organisational work assistant", landing on "Less chasing." and a clear call to action.