Boredroom: Marketing site and acquisition engine

Boredroom is remote team management software with an AI assistant, Brenda, for every person on the team.

A new category needs to be explained in seconds and found on search. The site had to sell the idea of "stop chasing updates" to owners, HR and team leads.

1. Story-led homepage

   Opens on the questions leads are tired of sending, then shows the product answering them: control, assistants, loops, calls, time and pricing.

2. Search engine

   Feature pages, solution pages, use-cases for team leads and comparison pages such as Boredroom vs Hubstaff.

3. Free tools as lead magnets

   A work-hours calculator and an end-of-day report generator that pull in search traffic and convert it.

4. Mobile first

   Every section redesigned for phones, not just stacked.