← Branding 01 / 06 Quick-service restaurant

Chop Chop: Hungry? Chop Chop.

A brand identity project for Chop Chop, in quick-service restaurant, 2026. Service: Brand Identity Design.

Client
Chop Chop
Role
Brand identity & packaging
Services
Naming voice, Logo, Packaging, Signage, Uniform, Campaign
Year
2026
Chop Chop cover
(01) The company

Chop Chop is a quick-service restaurant serving burgers, shawarma, wings and jollof, fast and loud.

(02) The challenge

Stand out on a busy street and on a delivery app thumbnail at the same time.

(03) The identity

  1. A wordmark you can taste

    Chunky, rounded letters stacked like a burger, with a playful pill in the O.

  2. Heat palette

    Tomato red, chilli orange and cream, with illustrated food icons.

  3. Everything wrapped

    Burger wraps, boxes, cups, bags, delivery backpacks, A-frames, enamel signs, aprons, caps and the "Big on flavour" campaign.

01Wordmark
02Packaging system
03Store signage
04Campaign

[ Outcome ]

A brand built for appetite appeal and instant recognition, from storefront to doorstep.

(04) Brand in use20 images
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