Rooted Africa: People. Land. Opportunity.

Rooted Africa works across agriculture and food, connecting people, land and opportunity for stronger farms and brighter tomorrows.

Build a brand that feels as at home on a tractor and a seed sack as it does on a trade-fair booth, an app and a magazine cover.

1. The mark

   A sprout that grows from arched roots: growth that comes from foundation. Simple enough to stitch on a cap, bold enough for a facade.

2. Palette of the land

   Deep forest green, harvest gold and terracotta on warm cream.

3. Applied everywhere

   Signage, fleet, seed and produce packaging, workwear, boots and gloves, an app, a trade booth, travel kit and the ROOTED editorial.