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BrandPilot: From idea to live

A brand identity project for BrandPilot, in AI SaaS, 2026. Service: Brand Identity Design.

Client
BrandPilot
Role
Brand identity & campaign
Services
Identity, Glass wordmark, Merch, OOH campaign, Product shots
Year
2026
BrandPilot cover
(01) The company

BrandPilot is an AI content agency that writes, designs and publishes for small brands.

(02) The challenge

Make an AI tool feel creative, human and premium instead of cold and technical.

(03) The identity

  1. Violet everything

    A single ownable violet, used with glass, acrylic and ceramic textures that feel tactile.

  2. The B mark

    A monogram that works as an app icon, a key on a keyboard and a sculpture.

  3. Creator culture

    Bombers, totes, creator passes and kits, plus street takeovers and metro lightboxes.

01B monogram
02Material language
03Merch
04Street campaign

[ Outcome ]

A creator-first brand that makes an AI product something people want to wear.

(04) Brand in use20 images
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